Why Should You Invest in Digital Marketing?
With the increasing boom of the internet, digital marketing has become the leading trend in the industry. Digital marketing in basic terminology is the marketing of products and services over the internet.
In this article, we are going to discuss the current market growth of the digital marketing industry, and I am sure it will definitely insist you invest in this growing market. In the sections below, we will see why Digital Marketing is essential for every start-up. Along with this, I will be telling you some tools you can use to get started with your digital marketing journey.
Current Market Growth
Digital Marketing Industry in India – The earliest examples of online connectivity were demonstrated with the introduction of Michael Aldrich’s online shopping system. In the following years, the Thomson Holidays UK was launched, then came the IndiaMART B2B in 1996. It was ultimately in 2007 that the launch of Flipkart, an e-commerce marketing website, changed the structure of marketing in India. What followed was a rise in the number of people picking up mobile phones, online shopping, at-home delivery, and internet marketing as a means to popularize the brands.
And over the years, the Digital Marketing Industry has prospered into bringing a large percentage of business online with its promising ability to create a global network and flourish even the small businesses internationally. According to the International Journal of Advanced Research Foundation, India is undergoing a golden period of digital marketing growth ever since 2013, and the trend continues until 2020, at least.
Why Is Digital Marketing Important For The Retail Industry?
Well, it is tough to explain the significance of digital marketing for any company. Yes, you can blame that it completely changes the traditional way of marketing processes. The fact remains that no one can run their business without it. Let’s take a closer look at the basic concept of digital marketing:
1. The cost incurred for Digital Marketing
If you compare the cost of doing digital marketing to that of traditional marketing, you will see a significant difference. You will find that digital marketing needs very little to no investment, at least at the start, traditional marketing costs can go up to thousands of dollars right away.
2. Customers are buying more products online
With shopping sites like Amazon and Alibaba being at their peak, more and more people are buying products online. This has caused the retail industry to take a nosedive. Now you have fewer people who prefer to buy products from a local shop. Mostly they prefer home delivery. This is why retail shops should be selling their products on their own e-commerce site or create their seller central on giant websites like Bigbusket, Amazon, and Flipkart.
3. Increasing competition
We all know that there are a lot of companies that are doing the same thing as yours. Now it has all come down to who can reach the customers first and give the best service.
More people have started shifting almost all their attention to online sites and online platforms. And create massive competition among all the companies to reach their target audience.
Once you have reached your customers, then you have to provide the best service to them in this competitive field. In that case, you need an attractive and informative website that can cleverly give all the details about your company and service. A website simplifies the way of communication between you and your customers.
4. Easier to manage your marketing efforts
Digital Marketing gives you a lot of tools that help you understand the ROI of your marketing efforts. This makes it easier for you to make better decisions like your ad copy, the audience you should be targeting, and how your customers are reacting to your brand.
5. Connect with your customers
Digital marketing helps you know your customers better. It answers questions about what your customers like and what they dislike? How often do they use a particular service or product?
This information can be used to make changes to your product, to find potential customers easily, to make your product more appealing to your market audience.
The above points make it clear that with the moving attention of the customers to digital platforms, it has become critical for companies to start digital marketing. It is the easiest way to reach the right customers at mass and increase your sales.
If you are still skeptical, I would suggest you at least give it a try for a few months, as we have seen that it has a minimal expense, which makes it worth of try.