What Are The Best App Marketing Strategies?
Learn all about building a successful mobile app
- Research your users & competitors
- Conduct a competitive analysis
- Create an informative website for your application
- Start to publish blogs/articles regarding your product/service
- Connect your customers by email marketing
- Promote your app in social media
- Prepare a press kit
- Call for beta testers
- Connect the influencers
- Optimize your app store listing
– Step 1 –
The Pre Launch Stage
Research your users & competitors
Conduct a competitive analysis
Create a website
Promotion on social media
- Product hunt
Two of the most popular crowd sourcing platforms are Product Hunt and Beta list. You can make use of these two to promote your mobile application. Product Hunt is visited by a large number of users every day, and the platform can help you increase the number of downloads of your website.
- Making use of Facebook Group
Facebook is one of the most popular social media platforms, and it has millions of users. You can make use of Facebook groups and advertise in relevant groups about your app. This way, you can get a large number of audiences for your app quite quickly.
Making use of Facebook’s Messenger chatbots for promotion is another great idea. You can make use of chatbots to create and run promotions for your newly released app.
- Slack Groups
Slack is one of the fastest-growing business platforms, which is used by more than 4 million users on an everyday basis. On Slack, you can either create your community or can join other popular groups to advertise your apps. You may have to search and get access to the right groups though.
Medium is usually associated to be used for creating beautifully formatted contents, but you can use this platform for creating community as well as get higher reach with your content. Medium has 97 million monthly visitors. By making a medium publication, you can create your own content as well as invite others to write as well.
With over 80 million worldwide users, use Instagram to get your app seen by a wide variety of audience. On Instagram, you can either create your group of followers before promoting your app or can use the Instagram ads for instant promotions.
Quora is a knowledge-sharing platform that you can use smartly to promote your app as well subtly. On Quora, you can keep an eye on topics related to your app and also gain insight into what people want. Overall, Quora can be used by companies to promote their apps organically.
Twitter has a great feature. On adding your App store or Google play account to twitter, it automatically creates a card of your app. If you are running a tweet campaign, have enabled deep links, this will allow your users to see a call to action button from within Twitter. This button can either take the users to the download page, or it instantly opens the app if it is already installed.
If you own a business-focused app, LinkedIn is something that you cannot ignore. The platform has more than 450 million users. On LinkedIn, there are two routes to advertise your app. You can either use it organically or can make use of paid advertisements.
LinkedIn is a great way to create your influencer brand as a founder by always sharing interesting feeds and articles related to your subject area. It will make your connections, your early adopters.
Reddit does not allow direct promotion of your app, but you can still use it to bring up your application in related conversations subtly. Some subreddits can be used for direct advertising or advertisement of your app as well.
Create a content marketing strategy
- Content can drive traffic, create brand awareness, and conversion
- It can build trust among the users
- Can set positive history for your brand when users search about you online
- Blog content also can be used for re-engaging contacts or email marketing in social media
- Great way to connect with influencers, journalists and allow them to understand what you are building, well in advance
Call for beta testers
Optimize your application store listing
Learn About Architecture That Supports Billion Of Users
– Step 2 –
The Acquisition Stage
- App Store Optimization
- Organic Mobile App User Acquisition
- Paid Advertising
- Influencer Marketing
- PR & Press Coverage
- Digital Video
- Email Marketing
- Referrals & Invites
- Demos and Free Trials
App Store Optimization
- Focus on main page elements
- Localize application store pages
- App optimization for both search discoverability & conversions
Organic Mobile App User Acquisition
- Use smart banners
- Target the right traffic
- Do content marketing
- Pick the right platform
- Choose influencers carefully
- Focus on storytelling
PR & Press Coverage
- Target early adopters
- Tailor your press release pitches
- Build a media kit
- Include video on your website
- Consider rewarded videos
- Feature user-generated content
- Optimize for mobile
- Use email to request feedback
- Use deep links within emails
Referrals & Invites
- Make referral codes easy to share
- Go beyond cashback and rewards
- Encourage bragging
Demos and Free Trials
All About Getting 100K Download For Your App
– Step 3 –
Steps for continued success
- Ask your users for feedback: Get in touch with your early customers and try to understand what they are linking and not liking in the app. Keep a tab on the customer retention ratio as well
- Consider a burst campaign: Once in a while push out the brand with a burst campaign. This campaign aims to boost app ranking and increase the quality of organic installs in this competitive landscape.
- Offer a referral bonus: Incentivize users to invite in more users. Reward the most active users and make them your advocate. For example, Uber started back in 2009 and has since spread to around 45 countries and cities. It can be said that it is one of the top-ranking ridesharing services of all time. Back in the day, Uber used a small ($10) double-sided incentive to get new riders attracted. Now they have upped their ante and now offer a $20 dual-sided reward. The cool thing is, that usually means a ‘free ride’, which is how the referral program is typically advertised for existing riders.
- Use analytics: User data is your best friend now. See from which channels your most important users are coming and invest more on those channels