An Ever-changing client behavior, market saturation and a growing media sector demand wants marketers to consistently evaluate their outreach to ensure success. Location based apps & services can help marketers to offer new and innovative services. Location based Apps use GPS on mobile devices to find exact location of the user and leverage that information to offer services. We have widely embraced what some call the first generation of location based apps. We use Google Maps for directions, Yelp for restaurant reviews and Foursquare/Swarm to earn coupons. All these apps rely on location-based technology. Mindbowser has delivered location based apps that have host of features, including location based advertising, Geo fencing, finding deals around the user etc. Location based apps can be categorised into different types including Social Apps, Dating Apps, Service Apps and so on based on their nature.