Why I will not buy Iphone 7

With the launch of new iPhone7, Apple just opened one more chapter of building consumer lovable products. Most of the features are meant not for immediate value but to leap into the future.
Apple users can be divided into two broad categories – tech experts who know ins and outs of technology and laymans (like me, who still use phone for making calls most of the time) Of course, we do use phone to send and receive messages, emails, clicking pics with family and friends and listening to songs but I still consider Phone is for talking. This review is for this set of people.
1.Going Wireless 
Apple is saying bye bye to headphone jack on iPhone7. So headphone makers will now have to start with wireless models or go with lightning port. Of course you don’t need to worry about getting new headphones right away, Apple includes a new pair of Lightning EarPods, and there’s also a 3.5mm-to-Lightning adaptor.
Wireless is a definite step in future where in the connected world may just adieu goodbye completely to wires in years to come.
Immediate Value to the customer: 3/5
2. Camera
This  is a major upgrade and a great reason to get iPhone 7 if you go frenzy over photos. iPhone 7 comes with a 12-megapixel camera and optical image stabilisation along with a larger f/1.8 aperture lens. The 6-element lens construction also allows for brighter, more colourful photos.
But with iPhone 7 Plus, you get something more exciting, a second 12-megapixel telephoto lens with optical zoom at two times and up to 10x digital zoom. With this, you can get much closer to your subject. Party time for photography lovers !
For those who live on selfies, the iPhone 7 has a 7-megapixel sensor with auto image stabilisation. This ensures superior selfies as compared to previous iPhones. As far as camera department is considered, you are in for a great ride.
The whole experience although won’t make much of a difference for the hobbyists like me, unless Apple has a strategy  to offer more on the use of second camera such as VR etc we do not see a real use for it.
Immediate Value to the customer: 2/5
3. Performance
As you may already have heard, the new Apple A10 Fusion chip has four cores that consists of two high-performance cores that run twice as fast as the iPhone 6 and this is again paired with two high-efficiency cores.
Additionally RAM is upgraded to 2GB. Interesting part is, these run at just one fifth of the power of the high-performance counterparts.
These all upgrades make the iPhone a very powerful device. So if you are a fan of high performance games and apps, you can’t wait to get your hands on iPhone7. But if you’re not a fan of such performance demanding apps like me, you don’t need a 50% faster phone to check your email.
A technology upgrade was anyways expected as the world moves to get more done from phones.
Immediate Value to the customer: 2/5
4. Storage
Storage now starts at 32GB and jumps all the way up to 128GB and 256GB. iPhone 7 is getting rid of 16GB storage. This means a lot more space for your stuff. With 256GB storage, it’s getting quite close to larger devices and systems. Movies, Videos, Pics, Songs, Work, store all you want. This also means you don’t even need to think twice before getting high performance games or apps.  
More power means you do more and hence need more storagae. We should be seeing 1TB storage in iPhone 12, I suppose but then it makes icloud obsolete.
Immediate Value to the customer: 3/5
5. Screen
iPhone 7 features 25% more brightness with end-to-end colour management for more accurate colour reproduction. Though these features might not be all that exciting,iPhone 7’s screen will be better than the one on the iPhone 6 for sure. So users will be in for more pleasant experience.
It is a great addon but users won’t feel a difference on a day to day basis. It’s not something that will add value to the layman user from the utility perspective.
Immediate Value to the customer: 2/5
6. Battery 
Apple claims that you’ll get two extra hours on battery over an iPhone 6S, which already had better battery performance as compared to iPhone 6. So you can be assured the iPhone 7 will have better battery life than iPhone 6. If you’re fed up with charging your phone or carrying around a portable charger, iPhone 7 is for rescue.
Two extra hours can make a big difference when you’re clicking pictures of good time with your family, or going for an outing. Sometimes, small things make a big difference.
Immediate Value to the customer: 3/5
Total  verdict: 2.5 stars out of 5
In summary, Iphone 7 does some upgrades but these are just upgrades that any user can live without as well. They are not disrupters. Something that cannot happen every year. I consider 7 as more like 6D. Additionally, if you are a hard core user of the tech and love to get the most out of it, you can go for the upgrade. My thoughts are with you.
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Showing 3 comments
  • David Lynn

    Remove the headphone jack only leaves one in and out port, the Lightning Port, which is a not a globally standard port. No other device besides Apple’s mobile gadgets is ever going to add a lightning port. On the other hand, we see USB Type-C showing up in all Android phones (slowly but surely) as well as laptops and will eventually conquer over the standard of USB 2.0 and 3.0. Even Apple’s own laptops are starting to move in that direction. Therefore, leaving the Lightning Port as the iPhone’s ONLY I/O port would cause the iPhone to die. (This might happen in 3 years since changing so many ports so fast would not make a lot of people happy). 

I’ve said f-it and decided to just buy an older model instead.. maybe the 5C? I realize that it’s 2 generations old now, so I was wandering if people who still have one think it’s worth it? Particularly, I am looking at these phones: https://www.getorchard.com/us/iphone-5c-for-sale/

    • Jane Miles

      I’ve kept a distance from the 7 too…and I don’t feel naked at all. Hey the apps still work fine on the 5C and it still calls, right? I code at http://www.entranceconsulting.com/ a mobile app development firm in Houston and I can assure you that most of the developers making these cool slick new apps do that on emulators. As far as being real is concerned, Apple lost it with the 7 series.

  • Mark

    iPhone 7 has got great features which I myself has fell in love with. the first one is wireless headphones, that feature is awesome. I never liked that headphone wire or cable, it was a piece of work, u know. secondly, I like the screen brightness improvement. this means that with the iPhone 7 you can see what will be on the screen without hustles or even in the presence of bright sunlight. I once heard a rumor that iPhone 7 is waterproof, how far true is it because it has not been mentioned in the article? for those interested visit http://www.entranceconsulting.com , a Houston based software consultancy firm for custom app development, office 365 + SharePoint, data management and analytics, application management.

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